DESIGN WITH PURPOSE

| student work |

Researched and compiled an in-depth brand audit to develop an identity refresh and brand guidelines for Ophelia's Electric Soapbox. This project included logo & web design, as well as thoughtful systems of typography, color, photography usage, brand voice & message.

| student work |

Designed a unified ecosystem of print & digital elements to market Cirkus Cirkör's neo-circus show Knitting Peace, including a website, posters,  animation, & other social media content.

| student work |

Collaboratively developed a new identity for defunct lifestyle magazine After Dark, and defined a visual system for future publications. Created masthead, covers & two exemplary articles for a special issue focusing on queer underground music.

| student work |

Created an in-depth marketing collateral system promoting the 2023 AIGA conference. The system included print (including pagination) and digital media, exploring the theme 

"Print's Not Dead."

Developed a new logo  for local start-up food truck Flavor Lab. Used research-based methods to target client's desired audience and communicate the brand's personality & voice.

| student work |

Designed an improved user- & planet-friendly packaging solution for Arctic Fox Hair Color. Celebrating the individuality and diversity of AF's customers, while highlighting what sets the brand apart from its competition.

| personal project |

Thoroughly researched & synthesized information about the social issue of trans & non-binary identity, culminating in a 3-part poster campaign solution creating shared language around the topic and promoting inclusivity, understanding, and respect.

| student work |

Designed a logo promoting my business and developed a short animation showcasing my range of creative skills and interests.

| student work |

Developed a system and visual language for a deck of cards that appeals to hippie and festival sub-cultures. Worked with the printing company to execute product development, used grassroots marketing to generate interest and raffled completed deck for charity.

| personal project | 

Designed wristbands and stickers as commemorative merch for an event. Used grassroots marketing techniques to sell out.

| student work |

Created a music video using original videography, stock video, and manipulation in After Effects.

| student work |

Compiled, designed, printed & bound a booklet to serve as a reference document for ADHD designers using only two Pantone spot colors.

A selection of print & digital work produced for Ophelia's/Edible Beats in my current role.

Fine art, portrait, show, street & landscape film, digital, & experimental work from 2016 on.

A selection of promotional posters, including student work and commissions.