Professional Project, 2024
When Ophelia’s Electric Soapbox transitioned to new ownership under ENDIT, a bold relaunch campaign was essential to engage both loyal fans and new audiences. With over 50 shows to announce at once and only a few weeks to develop creative collateral, I proposed a reel format for the primary announcement—leveraging performance research to deliver key information effectively and concisely.
My role spanned developing a cohesive visual identity across print and digital collateral, alongside crafting motion design content that captured Ophelia’s signature vibe and drove ticket sales.
The campaign launched with a teaser video to build anticipation, followed by a high-energy announcement video that introduced the venue’s new era. Both became Ophelia’s most viewed social posts ever—the teaser reaching 8.6K views (5K+ accounts, over half non-followers), and the announcement hitting 21K views with 14K+ reach. The results highlighted the impact of strategic storytelling, compelling design, and audience-driven engagement.
Building the hype and introducing a revamped visual identity.
Announcing 50+ shows in 60 seconds?... No problem.
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