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Freelance Project, 2024

I worked with clients Paula & Jake to develop a creative branding strategy for their new food truck business. The vision for Flavor Lab was a playful, hip, and vibrant spot for bold fusion eats. The client intended to work in the festival scene and at breweries, so they wanted a nod to psychedelic artwork and rock 'n roll, but with a professional air that gave customers confidence in their expertise as trained chefs. It was important to the client that the logo convey the idea of experimentation, without coming across as too cold, corporate or scientific. Flavor needed to be the biggest takeaway at a glance, and this brand needed to stand out in a sea of food trucks.

Research & iteration led me to this design solution, which met and exceeded the clients' needs and brought their vision to life.