#productdesign #packagingdesign #print #visualsystem #eco-friendly #illustrator #photoshop #indesign

Student Project, 2023

I developed a comprehensive system of visual elements to redesign the classic card deck, tailored for a new audience within the festival and hippie subcultures. Grounded in extensive market research, this project informed strategies for materials selection, visual language, and marketing approaches.

Named "Mycelium Magick," the deck celebrates the interconnectedness, wonder, and healing properties symbolized by mushrooms within community contexts. The bespoke psychedelic artwork not only emphasizes human individuality but also captures the joy of connection inherent in communal experiences.

To align with my commitment to environmental responsibility, I ensured the deck was printed on 100% recycled and sustainable materials. This choice not only minimized waste but also reflected a broader ethos of sustainable design, with the bonus of being a selling point for target audiences.

As a testament to the project’s community focus, one of the two printed decks was auctioned off, with all proceeds donated to a charitable cause supporting harm reduction initiatives in local live music communities. This initiative underscores my belief in using design as a tool for positive social impact and sustainability.