#Packagingdesign #3D #illustration #Layout #eco-friendly #productdesign

Student Project, 2023

For this project, I redesigned the packaging for Arctic Fox Haircolor's semi-permanent hair dye. Although Arctic Fox has a cult following within certain demographics, it needed to elevate its shelf presence to attract new customers. The existing packaging failed to fully reflect the values and vibrant personality of the brand and its customers. My goal was to develop a design that is both funky and bold, celebrating individuality while aligning with Arctic Fox's ethos.

In addition to effectively communicating Arctic Fox's messaging, it was crucial to design packaging with minimal environmental impact. To better align with the company's values, I developed a packaging system that is reusable, made from 100% recycled materials, and fully recyclable, minimizing waste. These changes not only enhance the product's sustainability but also improve usability for consumers.

The result is a packaging design that not only stands out on the shelf but also reinforces Arctic Fox's commitment to individuality and environmental responsibility, resonating deeply with both existing and new customers.