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Student Project, 2024

The design process for promoting the AIGA Design Conference 2023, themed "Print's Not Dead," began with an exploration of the rich history and enduring relevance of print media. The project aimed to celebrate the tactile qualities of print by drawing inspiration from traditional printer's marks, such as registration marks, crop marks, and hickeys, thoughtfully integrated into the layout to educate and engage viewers.

The design prominently featured the CMYK color model, fundamental to the print process, using the vibrant hues of cyan, magenta, yellow, and black to create a striking visual identity. This color interplay highlighted the versatility and richness of print media.

The design suite included a poster, a series of digital and print ads in various sizes, a billboard, a paginated conference program, and giveaways like tote bags and USB drives. These materials ensured cohesive visibility and extended the conference’s branding, reinforcing the message that print is a valuable and cherished medium. The final design emerged as a dynamic fusion of tradition and innovation, underscoring the timeless appeal of print and its ability to thrive in a contemporary context.