#logo #branding #illustration #motion #animation #aftereffects #illustrator

Student Project, 2024

For this project, I designed a personal brand logomark and animation to promote my design services specifically to the music industry. The goal was to create a minimalist yet edgy visual identity that stands out and reflects my commitment to thoughtful, well-researched, and sustainable design.

The logomark features strong repeating lines and hard angles, symbolizing precision and modernity, elements that resonate well with the dynamic and innovative spirit of the music industry. The implied fold within the letterforms symbolizes flexibility. This minimalist approach ensures clarity 

and versatility, allowing the design to seamlessly adapt across various mediums, from album covers to digital platforms. 

The design embodies my philosophy of purposeful creativity, where every element serves a function and contributes 

to a cohesive whole.

To complement the static design, I created an animation that brings the logomark to life, emphasizing its dynamic qualities and adding a contemporary edge. The animation showcases the logomark's construction, highlighting the meticulous research and exhaustive iteration that went into each line and angle. This process reflects my holistic approach, considering both aesthetic appeal and the broader impact of my work.

By combining innovative design with a deep sense of responsibility, this personal brand identity communicates my dedication to sustainability, inclusivity, and excellence in design. My work aims to resonate with artists, labels, and music industry professionals who value both creativity and conscientiousness.