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Personal Project, 2023

"Words Matter" was a passion project aimed at promoting understanding and acceptance of gender identities beyond the binary. As with all my projects, this initiative began with thorough research and discovery. I conducted a detailed survey that provided valuable insights, illuminating a path toward mutual understanding of the language we use to discuss gender and sex.

This research enabled me to identify the target audience—those who could be persuaded—and develop an effective visual strategy to convey information and broaden perspectives. By grounding the design in empathy and inclusivity, I aimed to create visuals that foster meaningful dialogue and contribute to a more accepting society.