#identitydesign #brandrefresh #musicindustry #web #print #logo #illustrator #photoshop #dimension

Student Project, 2024

Ophelia's is a one-of-a-kind establishment, where culinary excellence meets the thrill of live music, exceptional hospitality, and undeniable style. My project began with a comprehensive brand audit aimed at enhancing Ophelia's positioning within Denver's vibrant music scene.

Through thorough research, I identified key strategies to elevate Ophelia's profile by emphasizing its music offerings. It was crucial to honor the venue's rich and sultry history, leveraging its existing brand equity while injecting a modern, approachable flair into the brand identity.

I developed a series of re-imagined logos and comprehensive brand guidelines to ensure consistency across all touchpoints. This included a redesigned website that emphasized the live music offerings and personality of the brand. Additionally, I conceptualized and designed various collateral such as t-shirts, promotional materials (wink wink), and to-go packaging, all reflecting the refreshed brand identity.

The project culminated in a cohesive strategy to launch the refreshed identity, enhancing Ophelia's presence and appeal within the Denver community and beyond.