Professional Project, 2024–2025
To build stronger connections with our audience and offer exclusive perks, we launched the Inner Circle SMS Club, giving fans early access to show announcements, special deals, and giveaways. Recognizing the need for a direct and engaging communication channel, I led the development of the campaign from concept to execution—designing the branding, messaging strategy, and promotional materials across digital and print platforms.
The launch generated immediate excitement, with over 200 sign-ups within the first hour, demonstrating a high demand for exclusive content and direct engagement. This initiative not only expanded our reach but also created a dedicated community eager to stay connected with Ophelia’s.
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