Freelance Project, 2025
For the launch of The Charlee on Cannon, a short-term rental concept in Charleston, SC, I designed a projection reel that brought the brand’s spirit of relaxation and adventure to life. While the visual identity was already established, my role focused on extending the brand through motion design and storytelling.
The reel combined curated photography with custom logo animations—conceptualized and executed by me—to weave a narrative that captured the essence of the property. These animations were also developed as modular short clips, giving the brand versatile assets for social media, including intros and outros for stories. At the launch event, the reel played on loop as an immersive projection, setting the tone for guests’ & stakeholders' alike to experience the brand.
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