#MERCHDESIGN #SIGNAGE #MUSICFESTIVAL #CREDENTIALS #PRINT

For BAD Day Music & Arts Festival, I extended the existing brand into a full collateral system that elevated both the attendee and staff experience.

My work spanned multiple touchpoints:

• Signage: Large-format stage banners and a cohesive festival schedule graphic ensured clarity and visibility across the grounds.
• Merchandise: I designed a line that included a basic lineup shirt  as well as a fresh twist on the brand—blending summer camp and vintage university aesthetics with festival-specific elements to create collectible pieces.
• Credentials: I developed a wristband and laminate system that used color, shape, and layout to quickly communicate access levels, while also serving as keepsakes for attendees and staff.
   

This collateral reinforced the festival’s identity, balanced functionality with creativity, and created a seamless visual thread across all brand touchpoints.